Very complex issue. Part of the question at hand is what, if any, responsibility does advertising have to communicate ideas that are linked to social well-being (i.e. honesty and compassion).
I came across this PDF file when trying to look for information about false advertising. The file is all about the different perceptions of advertising, but I wanted to look mainly at the ‘false’ side of it, and the effects advertising puts on people.
The main offences in advertising:
Sexual content and nudity
Innuendo and bad language
Negative stereotypes of specific groups
Adverts for products participants thought were harmful/Inappropriate
I even found a stats chart, showing the responses of adverts and the public’s reactions. What I thought was interesting, was seeing that more people thought others would be offended by the advert than them their selves. The consistency of the feeling of offence however does still seem steady and shows no sign of slowing down.
Another chart of offence by the media, a HUGE increase in opinions shows the majority…
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