Public perceptions of harm and offence in UK advertising.

Very complex issue. Part of the question at hand is what, if any, responsibility does advertising have to communicate ideas that are linked to social well-being (i.e. honesty and compassion).

dream, discover, design

I came across this PDF file when trying to look for information about false advertising. The file is all about the different perceptions of advertising, but I wanted to look mainly at the ‘false’ side of it, and the effects advertising puts on people.

The main offences in advertising:

Sexual content and nudity

Body image

Innuendo and bad language

Negative stereotypes of specific groups

Violent/Scary content

Distressing/Shocking imagery

Misleading/Aggressive adverts

Adverts for products participants thought were harmful/Inappropriate

Repetitive/Annoying adverts

Screen Shot 2015-03-10 at 13.38.57I even found a stats chart, showing the responses of adverts and the public’s reactions. What I thought was interesting, was seeing that more people thought others would be offended by the advert than them their selves. The consistency of the feeling of offence however does still seem steady and shows no sign of slowing down.

Screen Shot 2015-03-10 at 13.41.13

Another chart of offence by the media, a HUGE increase in opinions shows the majority…

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Hapa writer looking for the American Dream in all the wrong places.

connect the dots...

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