Beautiful Cars & Fast Women!

<doh> Strike that headline and reverse it!

In our world of politically correct, culturally relevant, meticulously targeted branded content, how much breakthrough potential the anachronistic fast car + beautiful women tactic have?

It’s sexist, hedonistic and materialistic. It glorifies the spoils of greed and excess, sends the message that young, thin, light-skinned women are trophies for rich men and that that should be the aspiration of all women. It diminishes the self-worth of men, most of us who will never be able to afford an exotic car, and taints our perception of our own partners who may not match this female stereotype.

From the perspective of social responsibility and the power of advertising, nothing can be more socially irresponsible.

But – revisiting my original question – in this day and age will this breakthrough?

I write extensively on culture, identity, advertising and the social responsibility of the advertising industry. Let’s revisit this in a week’s time and compare click-through rates.

(Irrespective of how many or few people have clicked through to this page, the Geneva Motor Show will always be the pinnacle of auto shows. I can’t wait to get there myself! And as exotic cars go, the Alpha Romeo here is among the most attainable in the category.)

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